Friday, August 9, 2019
Summary Essay Example | Topics and Well Written Essays - 750 words - 8
Summary - Essay Example The difference between these two people lies in the way they perceive social situations. A shy person will do their best to avoid a social situation while exhibiting characteristics associated with inhibition of behavior, which implies that they are poor judges of social situations. On the other hand, an introvert does not prefer engaging in social situations since they consider such situations socially taxing. The society identifies introverts as people who appear problematic and are at a high propensity of suffering depression, or even HIV. Consequently, the society tends to associate introversion with negative aspects that discount the benefits of introversion, and especially in the workplace and other important spheres of life. Importantly, this societal norm fails to identify the importance of the cautious aspect that introverts highly exhibit. The aspect of being cautious helps introverts become better leaders than extroverts since they make better decisions as they are better listeners than extroverts. Walsh identifies the character of being an introvert as one that is inherent by either being inborn or inherited. In effect, introverts fake things that help them fit into the society and become more social than their natural self, which is their introvert-self. To accentuate the point on introversion being inborn, research on four-month old infants identified children who were highly reactive to stimuli as likely to become introverts in future. After following up on these subjects after they grew older, the subjects that the research had identified as highly reactive grew to become introverted teenagers. In this case, high reaction to stimuli is associated with cautiousness, which is a fundamental characteristic of introverts. Despite the society reproaching introverts while young, there are benefits associated with introverts. Unlike extroverts, who the idea of rewards arouses them over the prioritization of risks, introverts prioritize risks associated with a situation in order to make a decision. Hence, most successful businesspeople are introverts since they analyze the risks involved in every situation and make the right decisions since they are mindful of the risks involved. For this reason, Warren Buffet has become the worldââ¬â¢s largest investor due to his introverted nature that helps him analyze risks involved before making an investment decision. In matters related to governance, Obama, an introvert, has made better decisions than his predecessors Bush and Clinton (extroverts) since he can analyze a situation and identify potential threats that might risk his career. Hence, Bush went to war in Iraq while Clinton was involved in the Lewinsky scandal, events which put the careers of the two at risk, since they failed to analyze the potential risks involved and made the wrong decisions. Other than the characteristic of being wary of the risks involved, introverts acquire transcendent skills in various fields related to s ports, music, and even in studies and in many other fields and professions. According to a researcher who grouped musicians in various categories, musicians who practiced, most of the time, in solitude exhibited awe-inspiring
Thursday, August 8, 2019
Motivating the Employees Case Study Example | Topics and Well Written Essays - 750 words
Motivating the Employees - Case Study Example If Maryann is solely responsible for such behavior, then Burt can set Harriet Simon, who had always maintained the reports properly, as an example. However, Maryann failed to properly record the data, and this created grievances among the employees. Such irresponsible behavior by Maryann can considerably reduce the productivity of the employees. Burt needs to communicate to Maryann that such incident occurring due to her actions might lower the morale of the staff. In order to correct the irresponsible behavior of Maryann, it is quite imperative for Burt to act immediately ââ¬â to identify the reasons for her actions and take corresponding measures to improve the behavior of Maryann and thus stimulate responsible work. Maryann must be reminded of the policies and the procedures of the company that she is supposed to abide by. The meeting can be conducted with Maryann and other employees to discuss the incidents of irresponsibility. During this meeting, the impacts of such unfavor able scenario on the organizational productivity should be addressed and certain corrective strategies developed. Burt could have prevented the dilemma by making his viewpoints apparent to Maryann at the time when he realized that the attitude of Maryann was quite unfavorable and she was incapable of accomplishing the delegated task. If Burt had corrected Maryann at the time she committed a mistake, he would have conveniently prevented the dilemma from occurring. If the evidence of poor performance had been produced before Maryann, the matter would have been resolved. When the evidence reveals the fact that there is an issue with an individualââ¬â¢s performance in terms of conduct, then it is necessary to refer to an organizationââ¬â¢s disciplinary procedure. Training and coaching could have been offered to Maryann in order to improve her skills. Through adequate mentoring, Burt could have developed the knowledgeà and the skills of Maryann. It is apparent from the case that Maryann was not serious enough and also did not properly focus on her job responsibilities.Ã
Wednesday, August 7, 2019
ââ¬ÅThose Winter Sundaysââ¬Â by Robert Hayden Essay Example for Free
ââ¬Å"Those Winter Sundaysâ⬠by Robert Hayden Essay Perhaps the poem is a description of the coziness and the joy of Sundays during winter; a time for indoors, family, hot chocolate, etc. I expect much imagery pertaining to cold weather, togetherness, and other winter wonderland type visuals. The word ââ¬Å"thoseâ⬠is used to describe the winter Sundays, so therefore it is looked at as a common topic. Paraphrase: Both the son and his father got up early on Sundays, his father put his clothes on in the cold, and with his aching, cracked hands from the labor and weather, he put on the fire, and no one thanked him. The son woke up to feel the cold break with the fire, and his father called him when it was warm, he would dress, so that his father would not lecture him. The son spoke indifferently to the man who drove out the cold and polished his shoes. He explains that he didnââ¬â¢t know of loveââ¬â¢s austere and lonely offices. Speaker: The speaker could be Robert Hayden himself, describing his regret for not appreciating his loving father. He is depicted in the poem as a little boy, oblivious to his fatherââ¬â¢s hard work and care and only concern about his dislike for the lectures. He regrets ââ¬Å"speaking indifferentlyâ⬠(10) to his father and explains, ââ¬Å"What did I know, what did I know of loveâ⬠(13). Figurative Language:` In the first stanza there is much repetition of consonants, ââ¬Å"The blueblack cold, with cracked hands that ached, from labor in the weekday weather made banked fires blaze. No one ever thanked himâ⬠(2-5). Consonance in the repetition of the sound, ââ¬Å"ckâ⬠emphasizes the severity and hardness of work the father endured and sad truth that he wasnââ¬â¢t thanked. In the second stanza the sound ââ¬Å"ingâ⬠is repeated to show that the cold in the house broke with the crack of the fire that the father produced; ââ¬Å"the cold splintering, breakingâ⬠(6). Synesthesia is used in the second line of the first stanza; ââ¬Å"put on his clothes in the blu eblack cold.â⬠Here, one sense is used to describe another; ââ¬Å"coldâ⬠is something you feel and it is described as a color (sight). This gives the impression of what the cold looks rather that how it feels. In the first line of the second stanza; ââ¬Å"Iââ¬â¢d wake and hear the cold splintering, breakingâ⬠(6), both anthropomorphism and symbolism. The cold is described to splinter and break; traits of lifeless humans as opposed to personification where it is given human traits. The ââ¬Å"cold splintering and breakingâ⬠symbolizes end to the coldness of the house, now that the speakerââ¬â¢s father heated it; it shows the love and care that the father has for his child. In the end, after the son describes all that his father did for him on ââ¬Å"those winter Sundays,â⬠he repeats, ââ¬Å"what did I know, what did I know, of loveââ¬â¢s austere and lonely offices?â⬠(13-14). The speaker repeats ââ¬Å"what did I knowâ⬠to show his guilt and great regret that he did know that the whole time his father did that out of pure love and care. Attitude/ Tone: The speaker is reflective over what his father did during ââ¬Å"those winter Sundaysâ⬠and expresses his regret. He is remorseful, exclaiming that he did not know what austere love was and gives a self-loathing tone when he says, ââ¬Å"speaking indifferently to him, who had driven out the coldâ⬠(10). He spoke badly to his father when his father warmed him and cared for him. He know notices the detail of his fatherââ¬â¢s nobleness and the sacrifices he made, while as just a kid he would only notice the ââ¬Å"chronic angersâ⬠of the house (9). The son describes his father as a hero who labored and worked hard, and he is shameful that he did not realize it then. Shifts: First the son creates imagery of his father and his work; ââ¬Å"Sundays too my father got up early and put his clothes on in the blueblack cold, then with cracked hands that ached from labor in the weekday weather made blanked fires blazeâ⬠(1-5). He immediately gives a shameful statement; ââ¬Å"No one ever thanked himâ⬠(5); the son is talking about himself. Then heââ¬â¢d go back to describing what his father did for him. ââ¬Å"When the rooms were warm heââ¬â¢d callâ⬠then again explains is naive feeling that he feared the ââ¬Å"chronic angers.â⬠He continues to tell of his regretful actions then shifts to a greater remorseful tone when he exclaims his not knowing of the love his father showed him. Title: The poem is indeed about ââ¬Å"those winter Sundaysâ⬠, however it is about a boy who describes a hard-working almost heroic father laboring to care for his son by keeping him warm during winter, while his hands ached and cracked and the sonââ¬â¢s regret for being unappreciative. Theme:The main themes of this poem are love and regret. The son states his great regret for being unable to see the love his father had for him. Since he was a boy he did not know what austere love was he only believed that his father was ââ¬Å"chronically angryâ⬠and not doing things out of love. The father loved his son by keeping him warm, and making sure his shoes were polished, ready for church, however the son, only a boy, does not notice. Grown up, the boy is remorseful over this, and wishes he knew better, so that he could love and appreciate his father more.
Tuesday, August 6, 2019
Creative Spark Talk Analysis Essay Example for Free
Creative Spark Talk Analysis Essay What defines you as a person? Who do you say that you are? These are questions that are often hard to answer because we have yet to understand or realize who we are as a person. Many times those questions are answered with a job title or a characteristic like I am a mom, a lawyer, or a caring person. But what truly defines you? Within this paper, we are going to look at Debra Jarvisââ¬â¢ story about how she chose to claim her experience and not allow it to define her. Debra like many women around the world has heard the dreaded ââ¬Å"Câ⬠word, cancer, and was gripped by fear. One of the first stages of creativity is searching for the challenges. ââ¬Å"The essence of creativity is meeting challenges in an imaginative, original, and effective way.â⬠(Ruggiero, 2012) In Debraââ¬â¢s situation she did not have to search for the challenges; the problems was evident. However, not all challenges are obvious challenges they will require critical thinking to discover. Sometimes the problems and issues are so small or subtle that they are not always noticeable. (Ruggiero, 2012) The challenge for Debra was not succumbing to pressure of identifying herself as a victim of cancer. The second stage of creativity; expressing the problem or issue, was one that was not hard for Debra. ââ¬Å"The objective of this stage is to find the best expression of the problem or issue, the one that will yield the most helpful ideas.â⬠Debraââ¬â¢s diagnosis of breast cancer was a shock to many. She was bombarded with all types of questions and statements like, ââ¬Å"Youââ¬â¢re a Chaplin, you should be immune to cancerâ⬠; or ââ¬Å"Now you are really going to find out what is importantâ⬠. These statements were the very catalyst that pushed Debra to embrace her concept of not allowing cancer to define her identity. ââ¬Å"Feeling faith, finding your identity and strengths in the midst of chaos, brings one to the realization that the most important things are not things but relationships.â⬠(Ted Talk, 2014) The third stage of creativity is investigating the problem or issue. The third stage is necessary to deal with the problem or issue effectively. â⠬Å"In some cases, this will mean merely searching your past experiences and observations for appropriate material and bringing it to bear on the current problem.â⬠(Ruggiero, 2012) During the fourth stage, we begin to produce ideas. The objective is to generate enough ideas to decide what action to take or whatà belief to embrace. (Ruggiero, 2012) Debra was able to choose the option to have a mastectomy and then put in a saline implant. Debraââ¬â¢s use of creativity allowed her to define what her experience meant, and that meaning can be quiet or introverted. What the experience means today can change years from now. Most people have a hard time adopting their imagination, not because they lack imagination, but because they fear the reaction their ideas will receive. Debra embraces her imagination by moving from victim to victor. She chose to not become trapped by the negative stigma of cancer but evolve and share with the world on how to overcome. Debraââ¬â¢s choice to process her feelings instead of feeding them allows her to satisfy the curiosity of daring to be different. Instead of walking in the annual cancer walks, buying the keychain, shirts, and other cancer survivor symbolic items she processes it uniquely. Debra expresses, ââ¬Å"that with any resurrection you must die first.â⬠(Ted Talk, 2014) The Ted talk made several points that allow me to look at personal traumas as victorious instead of being the victim. Debraââ¬â¢s story was an eye opener on how so many survivors within our society have embraced the trauma as their identity, instead of claiming the experience. Debraââ¬â¢s example of ââ¬Å"the resurrection and one dying first and embracing the tomb as a place to do our deep inner work to allow ourselves healingâ⬠was a defining moment for me. We have to let the crucified self die so the truer story can evolve. The message of claiming your experience and not allowing it to claim or define you was the key message of her Ted talk. If there were no survivors, it would be an end to being trapped in our wombs. References Ruggiero, V. R. (2012). The Art of Thinking (10th ed.). New York, NY: Pearson. Ted Talk. (2014). Yes, I Survived Cancer but that doesnt define me. Retrieved from http://ted.com/talks/debra_jarvis_yes_i_survived_cancer_but_that _doesnt _define_me#t-253086
Monday, August 5, 2019
Effects of Propaganda over Voting Behavior
Effects of Propaganda over Voting Behavior Dissertation Outline Abstract Chapter 1: Introduction The main purpose of this study is understanding the effect of propaganda over voting behaviour of Turkish University students. Thanks to this study we can see possible changes in Turkish Politics in terms of voting behavior. The research question is that how does propaganda affect voting behavior of students who study at Turkish Universities. I will apply experimental research method, because in experimental research we can see any changes effectively than other methods. Chapter 2: Review of the Literature I will look voting behavior and propaganda literature, thus I can measure changes of voting behavior and effects of propaganda over peopleââ¬â¢s decision. Chapter 3: Theoretical framework In this chapter I will talk about methodology of my study. I will explain every detail of my study in that part. Chapter 4: Results/ Findings In the 4th chapter I will share my results. I will give specific information about students reaction to propaganda and specific effects of these propaganda to voting behavior. Chapter 5: Discussion Conclusion Bibliography Appendix: There will be too much appendix in my study such as questions of tests, manifests of political parties and text of propaganda. Literature of Propaganda and Voting Behavior In this chapter, for understanding effectiveness of propaganda over voting behavior, we will look researches and studies which are related with voting behavior and propaganda. Evaluation of Propaganda French author Jean-Marie Domenach defines propaganda as ââ¬Å"Propaganda is an attempt to influence the opinion and the conduct of a society in such a way that the people adopt a predetermined opinion and conduct.â⬠[1](Domenach,1969: 7). In another article, John H. Burma defines propaganda asâ⬠For the purposes of this paper we shall consider propaganda as a systematic, planned attempt by an interested person or group to control the attitudes of persons or groups by means of suggestion, and consequently to control their actions.â⬠[2](Burma,1939: 15). In another definition Garth S. Jovett and Victoria Oââ¬â¢Donnel says that ââ¬Å"Propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandis.â⬠[3] Terence H. Qualter emphasized the necessity of audience adaptation: ââ¬Å"Propaganda, to be effective, must be seen, remembered, understood, and acted upon. . . adapted to particular needs of the situati on and the audience to which it is aimedâ⬠[4] (Qualter, 1962) Propaganda actually started to use with the evolvement of organized society. This organized societies required leader or leaders for effective ruling, so leadership has important category in hierarchy of society. This importance of leaderships leads to competition among persons who want to be leader to society. In these competitions propaganda used often such as in ancient Egypt, in North America and Ancient Rome. However, propaganda is used firstly in 1622 by Papa XV as an organized structure. Gregory to publish Catholic Churchââ¬â¢s views peacefully. Because, during this time there are religious wars started again, Papa knows that you cannot stop this conflict by using weapon or violent. There also occurred Protestant Reform Act, so Papa wanted to find solution by use peaceful ways to finish the conflict and prevent to growth of Protestant Church. Therefore he created ââ¬Å"Sacra Congregatio de Propaganda Fideâ⬠. This organization became official part of Catholic Church; t his organization was responsible from spread Catholic Church views by the way of propaganda. In the 19th century, with the improvement of nation states and occurrence of World War I and World War II provide huge area of usage for propaganda. After the Word War I, many people learned that what is propaganda and how politicians apply the propaganda. With the Great War propaganda completely settled to language literature. In the First World War, Allied Powers and Central Powers used propaganda for providing legitimacy and preparing people to war. According to Terence H. Qualter,â⬠During World War I, propaganda used not only as a noun but also used as adjective and it refers to deception and lie for achieving a goal or act. This usage leads to psychological wars today.â⬠[5] (Qualter H. 1962) During World War I, the United States produces a documentary series which name is ââ¬Å"Why We Fightâ⬠. The basic aim of this documentary is preparing and providing high level psychological power among citizens and soldiers. Hovland who is documentary maker, tried to show of legitimacy of war. Domenach describes 4 rules for propaganda such as the rule of simplification and enemy, the rule of exaggeration and distortion, the rule of overall planning, the rule of transmission, the rule of unanimity and contagion. These rules are most important for successful propaganda, because successful propaganda needs good communication techniques. C. BaltacÃâà ± and E. Eke support that political parties use propaganda by the way of 5 basic tools such as political campaign, gallup poll, canvass with face to face meeting, mass media and part meetings. C. BaltacÃâà ± and E. Eke also advocate that political propagandas which is used by political parties, have important effect over citizens decision. Especially hesitant citizens are more affected than other citizens. Therefore, propaganda reduces uncertainty of voters about political decision. Tobias Ursprung emphasize that propagandas provide free information to voters, but this free information is complex, not includes cause and ef fect relationship, so citizens do not check this information because it requires too much effort and time. Therefore, validity of information is important for effect citizensââ¬â¢ decision ( Tobias Ursprung, 1992). Especially in election time, politicians frequently apply to propaganda, so politicians stack too much information to citizens. Citizens try to pass in brain filter to understand this information, but if the information is too complicated, citizens do not show extra effort for understand that information; because, there are too much information and citizens do not have enough time to justify all information. Therefore, propagandists do not give truth information to citizens every time. Joseph Goebbels who is minister of Reichs Ministry of Public Enlightenment and Propaganda during Nazi Government in 1933, says that ââ¬Å"If you tell a lie big enough and keep it repeating it, people will eventually come to believe it.â⬠There are two basic discussion over propaganda. The first one is education and propaganda relationship. There is too much commentary over this discussion. Terence H. Qualter criticized these commentaries and he created a new interpretation. Terence H. Qualter mentioned that if it is known that material is not truth but teaching the material is still continues with the aim of manipulation, this act called as propaganda. On the other hand if there is thought that this material is absolutely truth, this can be not only education but also be propaganda. Apart from reality, if aim of the act is to manipulate peopleââ¬â¢s decision and behavior for a specific goal, this situation also called as propaganda. In the standard of education, the important thing is reality and trueness of material. On the other hand in the standard of propaganda, the important thing is aim in the teaching. Another discussion topic in propaganda is deception. Terence H. Qualter advocates that propaganda and dece ption is not same thing. Propagandist of course use falsity terms, especially in pressure times they use falsity words than truth. However, the basic principle of propaganda is not say truth or lie. The basic principle of propaganda is being persuasive. Propagandist use not only falsity but also use truth for manipulate the target group. Therefore, it is biggest thought that propaganda and deception are similar. Basically, there are three conditions of lie like that material must be away from reality, it is know that this situation away from reality, and the main aim must be manipulation. However when these 3 conditions came together, understand to lie is very difficult in practice. Many times people cannot discriminate innocent lie and conscious lie. This uncertain situation occurred important result in World War II. During World War II English Air Force declared that 2.698 German Warcrafts are defeated by English Air Force. However, number of defeated warcraft in German Air Force was 1.733. In that situation English Air Forceââ¬â¢s declaration is truth actually, but they did not calculate that some planes could reach to German Air Force Base and could repair in there. In that topic another point is that people must have information as soon as propagandist to understand propaganda (Qualter 1962) Every person cannot have information about everything, so it is difficult to understand that when there is an act, it is a kind of propaganda or not. Voting Behavior In the politics, analyzing voting behavior provides successful results in election for politicians. Therefore, politicians give importance to analyze voting behavior. As a result of these analyses, political parties determine their policies. In the literature, basic study of voting behavior is ââ¬Å"The American Voterâ⬠. This study is prepared by Angus Campbell, Philip E. Converse, Warren E. Miller and Donald E. Stokes at Survey Research Center , University of Michigan in 1960.Their main argument is funnel model. According to this model, citizens firstly learn their part ID from their parents and socialization. Citizens become dependents this party psychologically. Citizensââ¬â¢ partisanship shapes the development of citizensââ¬â¢ attitudes, because citizens like their party, they adopt its position. Socialization leads to partisanship and affect peopleââ¬â¢s voting behavior. Before this study, there was another study which is prepared by Columbia University and this study support that mass media do not directly influence voting behavior, mass media cannot shape peopleââ¬â¢s decision, it is only supply existence idea. After that study of Michigan University occurred and they supported political party ID . There are some supporters of the theory that the media have limited access to the decision-making process of voters claim four key reasons in ââ¬Å"minimal effects modelâ⬠. The first is that citizens are not sufficiently interested to take note of the media. The second reason is that conflicting messages cancel one another out. The third reason is that Citizens are selective, and they choose to receive only such information as reinforces their existing preferences. The last reason is that the messages which are absorbed are catalysed through individualsââ¬â¢ own interactions and communication.[6] Ahmet Taner KÃâà ±Ãâ¦Ã
¸lalÃâà ± supports that ââ¬Å"there are four determined elements of voting behavior such as; security, dignity request, emotional dependence and religious-political beliefsâ⬠(KÃâà ±Ãâ¦Ã
¸lalÃâà ±, 1987). In that definition security is related with economy. Ahmet Taner KÃâà ±Ãâ¦Ã
¸lalÃâà ± also mentioned that people who have low but stable economic revenue wants stability in economics and also politics. They do not prefer any risky situations, they prefer protect possessed economic value. On the other hand, some group of people who do not see respect in the society, feel lack of confidence against present government, so they prefer alteration and they give alternative parties. Emotional dependence refers to people can feel dependent himself to a leader or a political party, so they vote to this leaders or party even if policies of the political party or leaders are insufficient. Similarly, religion and political view also affect peopleââ¬â¢s voting decision. People feel dependence to religious and political view (KÃâà ±Ãâ¦Ã
¸lalÃâà ±, 1987). According to Lipset and Lazarsfeld, if policy of government is related with interest of a social group, member of this social group became active in election, so participation to the election will increase. There is a pressure in society about political participation, in that society electoral participation also increases. However this situation can change according to relationship between individuals and group. Lipset and Lazasfeld also mentioned that there are some indicators which change side of vote. For example, with the transition from agricultural society to industrial society, aspects of class society become more effective rather than regional effects in voting decision. With the increase of social inequality, peopleââ¬â¢s participation to politics also increases. With the industrialization, welfare in society increased and people started to compare their welfare with other countries, in that situation if their states stay behind of other countries in terms of welfare, the re started infelicity. Apart from welfare, daily political events also affect citizenââ¬â¢s decision, especially irresolute citizens. For example, with the increase of violence acts in the country, hesitant citizens can vote to alternative parties. (LÃâà ±pset and Lazarsfeld 1954:364) According to Rui Antunes , there three basic models of voting behavior such as social, psychosocial and rational choice. In the first model of voting behavior, Harrop and Miller advocate that social groups are more important than individuals in voting behavior. They refuse individualism which is supported by economic and psychological approach. Socialist approach says that peopleââ¬â¢s approaches and value system are important in voting behavior, so socio-economic status; geography and social groups become important elements in voting behavior. The basic subject of sociologist approach is not voter; their basic focus area is political parties and social groups (Harrop and Miller 1987: 157). The basic principle of groups is foundation of norms and punish to members who do not follow norms of the group. This situation leads to increase of political participation. In the psychological model of voting behavior, important thing is voterââ¬â¢s dependency to the political party like a supporter of a football team. The basic assumption of psychologist approach is that choices of voters based on power of psychological elements, under that psychological power, citizens transform to partisanship. ââ¬Å"Partisanship is acquired through a socialization process, influenced by the values and attitudes of family, colleagues and peersâ⬠(Antunes, 2010). Partisanship is a genuine form of social identification in which ââ¬Å"Citizens have an enduring sense of what sorts of people belong to various parties and whether they identify with these social groupsâ⬠(Green, Palmquist, Schickler, 2002). The last approach over voting behavior is rational choose approach. This approach is firstly used by Antony Downs in his famous book ââ¬Å"An economic theory of democracyâ⬠. In that approach self-interests are main focuses. When citizens vote, they consider their self-interest. This approach refuses emotional elements and dependency to a political party or leader, s ocial environment. In that approach, citizens evaluate past events and decisions rationally and they take decision according to result of this evaluation. Voters do not focus promises, they focus realistic results. Therefore, politicians cannot affect those citizens by the way of propaganda. Citizens think only maximization of profit and they give their decision in the light of this idea. (Antunes, 2010) Apart from these basic models there are also resonance model, this model support that persuasion to voters is acceptable, but political campaign work together with votersââ¬â¢ education and idea. New political campaigns merge with other older information, after that situation, voters can impressed or not from propaganda. The most important power among votersââ¬â¢ past information is political party ID. (Iyengar and Simon 2000:158) In voting behavior literature John E. Jackson has important study. His study based on reciprocal influences between part affiliations and part evaluations. He mentioned thatâ⬠part identifications are highly influenced by peopleââ¬â¢s evaluations of what policies each party advocates relative to their own preferences and party affiliations have little direct influence on the voting decision except for people who see little or no differenceâ⬠(Jackson, 1975). With the improvement of technology, internet also becomes important part of peopleââ¬â¢s life. Internet has led to a significant reduction in the cost of information. The possibility of distributing information at a low cost further increased the number of available sources of information. Thanks to internet, voters can reach the information easily and they can decrease effect of manipulation to minimum. W. Lance Bennet support importance of political image, he says that there are three elements in creating political image. The first element is preparing simple theme or message for voters. The other element is designing the messages more effective and attractive than other candidates. The last element is using all ways to reach voters (Bennet, 2000). Bruce Newman mentioned that for creating an image in voterââ¬â¢s brain, politicians emphasis that candidates personal qualities. There are a lot of factors which create political image. Generally political image of candidate includes honesty, reliability, specialty, and achievement and intelligence terms. All these terms are combined with body language, thus candidates try to change votersââ¬â¢ decision (Newman,1999). Schmitt-Beck and Farrell studied over political campaign and voting behavior and they support that political campaigns may be effective, but level of effectiveness can be changeable, so effect of campaign can change according to condition and situation. References BaltacÃâà ±, Cemal Eke, Erdal ââ¬Å"Siyasal Propaganda Araà §larÃâà ±nÃâà ±n Seà §men DavranÃâà ±Ãâ¦Ã
¸Ãâà ± ÃÅ"zerindeki Etkisine Yà ¶nelik Seà §men AlgÃâà ±sÃâà ±: Isparta Ãâ"rnek OlayÃâà ± ââ¬Å",UluslararasÃâà ± Alanya Ãâà °Ãâ¦Ã
¸letme Fakà ¼ltesi Dergisi, :2012, p115-126 Domenach, J M., ââ¬Å"Politika ve Propagandaâ⬠, Ãâ¡ev.Tahsin Yà ¼cel, VarlÃâà ±k YayÃâà ±nlarÃâà ±, Ãâà °stanbul, 2003. Ursprung, Tobias,â⬠The use and effect of political propaganda in democraciesââ¬â¢Ã¢â¬ , Kiuwer Academic Publishers,1992, p 259-282 Burma, John H., ââ¬Å"The General Theory of Propagandaâ⬠,1939,p15-19 Qualter, Terence H,â⬠Propoganda Teorisi ve PropagandanÃâà ±n GeliÃâ¦Ã
¸imiâ⬠Ãâ¡ev.ÃÅ"nal Oksay,p 255-307 Antues, Rui,â⬠Theoretical models of voting behaviorâ⬠, Escola Superior de Educaà §Ã £o Instituto Polità ©cnico de Coimbra,2010, p 145-170 Falck, Oliver Gold, Robert Heblich, Stephan,â⬠E-lections: Voting Behavior and the Internetâ⬠American Economic Review, 2014, p 2238ââ¬â2265 Kannan, Harini L.,2009,â⬠Electoral Manipulations, Economic Policies and Voting Behavior in Indiaâ⬠Bartels, Larry M., 2008,â⬠The Study of Electoral Behaviorâ⬠Visser, Max, 1996,â⬠Voting: A Behavioral Analysisâ⬠, Behavior and Social Issues, Volume 6, No. 1, p 23-34 AydÃâà ±n KÃâà ±lÃâà ±Ã §, Esra, ââ¬Å"Seà §menlerin Oy Verme DavranÃâà ±Ãâ¦Ã
¸larÃâà ±nda Etkili olan Siyasal Faktà ¶rlere Ãâà °liÃâ¦Ã
¸kin Bir araÃâ¦Ã
¸tÃâà ±rma: Ankara Ãâ"rneÃâÃ
¸iâ⬠21.yà ¼zyÃâà ±lda Sosyal Bilimler, sayÃâà ±:2, p179-222 Karahan, Zeynep, ââ¬Å"Yasal Ãâà °letiÃâ¦Ã
¸im Yà ¶ntemlerinin Seà §men DavranÃâà ±Ãâ¦Ã
¸Ãâà ±na Etkisi ve 22 Temmuz 2007 Seà §imleriâ⬠, Alotaibi, Nasser N.,2013, Media Effects on Voting Behavior, European Scientific Journal , vol.9, No.20,p 1-11 YÃâà ±lmaz, Ayhan , ââ¬Å"Seà §im Dà ¶nemlerinde Oy Verme DavranÃâà ±Ãâ¦Ã
¸Ãâà ±nÃâà ± ArtÃâà ±rÃâà ±cÃâà ±Ãâà °litiÃâ¦Ã
¸im KampanyalarÃâà ±Ã¢â¬ ,p 395-420 Jovett, G. S. Oââ¬â¢Donnel V., Propaganda Persuasion, 2011, 5th ed.,SAGE Publications Ãâ"zkan, Abdullah,â⬠Tà ¼rkiyeââ¬â¢de Seà §menlerin Oy Verme DavranÃâà ±Ãâ¦Ã
¸Ãâà ±nÃâà ±n Siyasal Ãâà °letiÃâ¦Ã
¸im Perspektifinden Ãâà °ncelenmesiâ⬠[1] Domenach, La propagande politique, 6th ed.,1969, p.7. [2] Burma, John H.,The General Theory of Propaganda, November 1939, p.15. [3] Jovett, G. S. Oââ¬â¢Donnel V., Propaganda Persuasion, 2011, 5th ed.,SAGE Publications, p.1 [4] Jovett, G. S. Oââ¬â¢Donnel V., Propaganda Persuasion, 2011, 5th ed.,SAGE Publications, p.6 [5] Qualter H. T., Propaganda Teorisi ve PropagandanÃâà ±n GeliÃâ¦Ã
¸imi, p.259, (Orginal work published 2011),Waterloo University [6] Alotaibi, Nasser N., Media Effects on Voting Behavior, European Scientific Journal, 2013 edition vol.9, No.20,p.7
Sunday, August 4, 2019
Celebrity Puppets Essay -- Personal Narrative
Celebrity Puppets The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the ââ¬Å"Cola Wars.â⬠During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebrities in their commercials and advertisements. This is done as a means to persuade the public that these products are worth buying. As the years went by, marketers began to realize that in America, sports imagery constituted the most popular way of communicating to the public. The major sports organizations that corporations use to market their products consist of the National Football League, Major League Baseball, and the National Hockey League, but more groups are beginning to get in on the act. These groups include the NASCAR Winston Cup Series, the Professional Bowlers Association (PBA), as well as many others as a result of their increasing popularity and a younger group of stars. A little over a year ago, San Francisco Forty-Niner star wide receiver Terrell Owens caught a touchdown pass and began a unique celebration. When he reached into his sock and pulled out a Sharpieâ⠢ marker and signed the football, giving it to a friend in the stands. His touchdown celebration was covered by many major media sources. As a result Owens was offered a partnership with the marker manufacturer. Sharpieâ⠢ agreed to donate five hundred dollars to the Alzheimerââ¬â¢s Association in Northern California/Northern Nevada for every touchdown Owens scor... ...ich the rock band Metallica wrote, entitled ââ¬Å"Master of Puppets.â⬠The lyrics go: Master of Puppets I'm pulling your strings Twisting your mind and smashing your dreams Blinded by me, you can't see a thing Just call my name, `cause I'll hear you scream This reminds me of todayââ¬â¢s marketing world because these corporations all over the world are trying to twist our minds and make us believe that their products are superior to those of their competitors. In todayââ¬â¢s world it is no longer who makes the better product, but who can present the product in a better fashion. There is no major difference in the quality of sneakers throughout the world. But unless the Nike, Adidas, or Rebok logo is not there, the sneaker is viewed as poor. It just goes to show how a song written in the 1980s can reflect the marketing era of the year 2003.
Overwhelmed by Marigolds :: Marigolds
Overwhelmed by Marigolds [ADM1]Ã Ã Ã Ã I'll be honest; I picked this short story first because of the bright, blooming title, "Marigolds."Ã But when I read the story, I felt torn, like the marigolds that were when destroyed by Lizabeth[ADM2].Ã Throughout this story I felt overwhelmed with reality;[ADM3] I was showered with confusion, contradictions, and it seems as though I read this story of harsh truth in a dream.Ã Lizabeth's character is so close to myself, yet so far away, that I detest her, especially for her furious outrage taken out on a sliver of hope surrounded by despondency, yet I feel compassionate towards her.[ADM4]Ã I leaped furiously into the mounds of marigolds and pulled madly, trampling and pulling and destroying the perfect yellow blooms.[ADM5] Ã Ã Ã Ã When she madly demolished the beautiful marigolds, I wanted to scream;[ADM6] she had ruined the only things ravishing[ADM7] and worthwhile, taking her anger and confusion out on something that seemed so perfect.Ã I felt like the marigolds because far too often I have been in a similar situation.Ã For example, I play the saxophone well, making it into Wind Ensemble (the highest[ADM8] band) as a freshman.Ã Many call me "perfect,"[ADM9] and because I can play better than they can, they hate me.Ã They treat me rudely,[ADM10] and they don't even know me except for my ability to play an instrument.Ã I feel dejected and trampled over socially because [ADM11]I happen to be able to be gifted in an area.Ã Some also detest me because of my grades, making assumptions before knowing me [ADM12]that because I get decent grades, I am perfect and too good for everyone.Ã Instead of seeing past me[ADM13], they make fun of me and put me down for achieving my highest goals.Ã So when Lizabeth tore at the flowers, smoldering[ADM14] them and killing them because they were full of hope and bloom, which she had none of[ADM15], I felt angry with her for handling her situation in this way.Ã She killed innocent life that thrived and stood out, because it possessed things that she wanted and that she was being deprived of[ADM16].Ã Because of this terrible reaction to this scene, I think that it is safe to assume [ADM17]I am not sympathetic towards anyone who hurts others, physically or mentally, for being happier or full of hope or more talented than them because they feel hopeless, fearful, or even feel confused and overwhelmed.
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